The Young and Gifted set to Flourish

Recently 17 year old A level student Rachelle Ojomo, a member of Raised up in Christ, (RUIC) youth ministry was featured in the local newspaper Hendon and Finchley Times for her part in the creation of an award winning coffee mug company.

The Year 12 pupil at North London Collegiate College in Canons Drive, Edgware, was given the opportunity to be part of a Young Enterprise competition and alongside 22 other pupils set up a reusable coffee mug company, sMUG. The trendy mugs are made from polypropene and contain a double wall which acts as an insulator, to keep drinks hot for over an hour. The sleeve gives it a snug feeling which is where the brand of mugs gets their name from.

The dynamic business group comprising of 22 girls all aged between 16-17, include Hana, Beth, Lucy, Holly, Sophie, Nicky, Alyce, Roshni, Ambika, Sophie, Farah, Isi, Ruth, Danni, Meleesha, Sihana, Tanvi, Emily, Emily, Ugochi and Nicky. Despite not having studied business studies the students bought portable plastic coffee cups from a company in Manchester and sold each one for £7.99. Adorned with quirky slogans including ‘to infini-tea and beyond’ and ‘how YOU brewin?’ and 'May the froth be with you' and 'Living La Vida Mocha' the mugs have become an instant hit.

The girls all studying hard for their A levels won the award for Best Trade Stand after going head-to-head with 100 students in the Young Enterprise Awards at Brent Cross Shopping Centre two weeks before Easter. Close runners up from other schools across North London included 'thermochromic' socks that change colour the hotter they get and a vintage clothing company.

When asked about what has helped her in to pursue this entrepreneurial path, Rachelle says, “Being a Christian has helped me to realise that anything is possible by faith. Starting up your own company from scratch might seem like a daunting task, but with faith you can succeed.”

After their A level exams the girls plan to bring out a range of summer sports mugs, and have already attracted attention from large companies like Ocado to develop new products.